Brockville to Become One of Three Pilot Markets for New Loblaws ‘No Name’ Store

New Limited Store Format Expected to save up to 20% on Food & Household Necessities says Loblaws!

Brockville – In a press release, Loblaw Companies Ltd. announced today its plans to pilot a new concept, value-based no-name store in three Ontario markets including here in Brockville.

They say the no-name store will help customers save up to 20% on everyday grocery and household essentials by lowering operating costs and carrying only a targeted assortment of products.

The no-name store is piloting in three Ontario markets, beginning in September 2024: Brockville, Windsor, and St. Catharines. 

“Our new value-based, no-name store in Brockville is located at Unit 8B and 9, 2399 Parkedale Avenue. We are expecting the store to open the last week of October.” Loblaws said in a statement to Hometown TV12. It looks like the location is the former The Source and Easy Home locations at the 1000 Islands Mall.

The no-name stores are reducing operating costs through a variety of ways, including:

• Shorter operating hours (10 am-7 pm)

• A smaller assortment means the store is less complicated to run

• Limited marketing and no flyers

• No refrigeration (no dairy or fresh meat products)

• Reused fixtures – shelves, cash lanes – to minimize building costs

• Fewer weekly deliveries, reducing logistic costs

The press release stated, “Customers can expect a small range of frozen food items, complemented by pantry staples, household necessities, and shelf-stable bakery and produce items including bread, bagels, apples, bananas, peppers, and carrots. This curated lineup of products ensures every item on the shelves contributes to the store’s mission of affordability and quality.”

“Our commitment to customers is that products at the no-name store will be up to 20% less than the regular retail price on a comparable product at any of the four main discount grocers in that local area. These no-name stores will have a limited selection of 1,300 products, but these are many of our top-selling pantry staples and household goods throughout the province, so we know they’re what customers buy most and what will bring them the biggest savings,” said Melanie Singh, President, Loblaw’s Hard Discount Division.

“This is a test and learn project, and we’re planning to listen and adjust quickly. The pilot is unchartered territory and while success isn’t guaranteed, our commitment to creating value and meeting customer needs remains unwavering,”