Brockville & District Hospital Foundation Unveils New Brand Identity to Reflect Its Future Vision and Continued Commitment to Community Health

Brockville – Brockville & District Hospital Foundation is proud to announce the launch of its new brand identity, a significant milestone in its journey towards enhancing healthcare services and community well-being. This rebranding reflects both the evolution of the foundation and its vision for the future, emphasizing innovation and comprehensive care.

“As we step into a new era, our updated brand identity symbolizes growth and transformation while remaining deeply rooted in our commitment to improving health outcomes,” said Trish Buote, Executive Director of Brockville & District Hospital Foundation “This rebrand is not just about a visual makeover; it’s about aligning our image with our actions and aspirations.”

Key Highlights of the Rebrand Include:

• A New Logo and Visual Identity: The redesigned logo serves as a symbol of generosity and support, often gifted to those in the hospital by loved ones. The friendly, uplifting colours in this logo inspire hope, new beginnings, and healing. Like a flourishing garden, the flower symbolizes growth and progress, reflecting the transformative impact of philanthropy on hospitals.
• Revamped Communication Strategy: Enhanced communication tools and strategies aim to foster deeper engagement with our community and stakeholders.
• Reaffirmed Mission: The rebrand reaffirms the foundation’s dedication to supporting Brockville General Hospital’s (BGH) commitment to providing compassionate care and excellence in program service delivery. The foundation strives to create a healthier and more vibrant community by mobilizing philanthropic support and resources to bolster the impact of BGH.

The decision to rebrand followed extensive consultations with patients, staff, donors, and community members, ensuring that the new identity resonates with all who are part of the foundation’s extended family.

“Our new brand identity not only honours our rich history but also embraces the exciting possibilities of the future,” said Dawn Tymianski, Board Chair, Brockville & District Hospital Foundation. “We are thrilled to unveil a look that truly represents our foundation’s dedication to enhancing healthcare and strengthening our connection with the community.”

The unveiling of this new brand identity is not just introducing a visual update but demonstrates the foundation’s goal to align more closely with the mission and future vision of Brockville General Hospital.

“The Brockville and District Hospital Foundation’s new brand identity not only signals to the community a new era for the Foundation, it also reinforces the close relationship between the Foundation and Brockville General,” said Julie Caffin, President and CEO, of Brockville General Hospital. “Together, we are strengthening healthcare in our community while keeping our promise to achieve excellence together by modernizing and expanding our hospital to meet the needs of our community.”

We invite all community members to join us as we embrace this new chapter in our history, which promises to bring us closer to achieving a healthier future for everyone we serve.

About Brockville and District Hospital Foundation

Brockville and District Hospital Foundation is a nonprofit organization dedicated to supporting Brockville General Hospital in its mission to provide exceptional healthcare services to the community. We envision a future where every member of our community enjoys a life of health, dignity, and well-being. Our vision is rooted in a commitment to fostering a community of health and hope, where access to exceptional healthcare is a shared reality.